Ayr Composition Inc. v. Rosenberg
619 A.2d 592 (N.J.Super.App.Div. 01/08/1993)
New Jersey Superior Court, Appellate Division
619 A.2d 592, 261 N.J.Super. 495, 1993.NJ.40623
Decided: January 8, 1993.
AYR COMPOSITION, INC., PLAINTIFF-APPELLANT,
FRED ROSENBERG, TOM MARGUCCIO DEFENDANTS-RESPONDENTS CROSS-APPELLANTS,
AND CHERENSON, CARROLL & HOLZER, A CORPORATION OF THE STATE OF NEW
JERSEY TRADING UNDER THE FICTITIOUS NAME OF THE CHERENSON GROUP,
On appeal from the Superior Court of New Jersey, Law Division, Union County.
Antonio Inacio argued the cause for appellant (Mr. Inacio, on the brief).
Dore R. Beinhaker argued the cause for respondents-cross-appellants (Gulkin & Beinhaker,
attorneys; Alexander J. Graziano, on the brief).
Dreier and Skillman. The opinion of the court was delivered by Dreier, J.A.D.
[261 NJSuper Page 498]
Plaintiff, AYR Composition, Inc. (AYR), appeals from a judgment in its favor in the Superior Court
of New Jersey, Law Division, Union County, which limited damages to commissions earned by
defendants Rosenberg and Marguccio on accounts transferred to Cherenson, Carroll & Holzer, a
corporation (Cherenson). Plaintiff seeks modification of the trial Judge's award of damages to
state a fixed sum to be recoverable personally against defendants Rosenberg and Marguccio.
Defendants Rosenberg and Marguccio cross-appeal from the trial Judge's entire order granting the
summary judgment against them.
On November 22, 1989, plaintiff filed a separate complaint against Rosenberg/Marguccio, Inc. (R/M)
for collection of sums due and owing to AYR. Plaintiff recovered final judgment by default on
January 24, 1990 in the amount of $60,160.70 plus costs of $129.90. Post-judgment execution left a
[261 NJSuper Page 499]
balance due of over $70,000.00 on the judgment, including post-judgment interest.
On July 23, 1990, plaintiff instituted the current action against Rosenberg, Marguccio and
Cherenson, alleging violation of the Uniform Fraudulent Transfer Act, N.J.S.A. 25:2-20 et seq.
Plaintiff also claimed the right to pierce the corporate veil and obtain judgments against
defendants Rosenberg and Marguccio for the amount of the judgment obtained against R/M.
Cherenson was dismissed with prejudice from the action on June 26, 1991, whereupon plaintiff filed
its second motion for summary judgment against the remaining defendants, Rosenberg and Marguccio.
The Judge granted AYR's motion, but limited plaintiff's damages to the amount of commissions
earned by Rosenberg and Marguccio on the accounts which they brought to Cherenson. Plaintiff
appeals from this limitation.
Plaintiff, AYR, is a New Jersey corporation engaged in the business of typesetting. Defendants
Rosenberg and Marguccio are the former and sole directors, officers and principals of R/M.
Plaintiff filed suit and obtained the final judgment noted earlier against R/M for $60,160.70,
plus costs, for outstanding invoices due plaintiff. Post-judgment execution proceedings recovered
only $947.02 for plaintiffs.*fn1
On Friday, February 2, 1990, a newspaper article in The Star Ledger announced that R/M had
"merged" with The Cherenson Group advertising agency. On Sunday, February 4, 1990, a paid
advertisement appeared in The Star Ledger announcing that R/M had "joined" with The Cherenson
Group. Depositions of Rosenberg and Marguccio, conducted by plaintiff on March
[261 NJSuper Page 500]
13, 1990, revealed the following information about the corporate demise of R/M.
Rosenberg and Marguccio were the sole directors, and officers of R/M, and Mr. and Mrs. Rosenberg
were R/M's sole shareholders. Defendants decided in January 1990 to cease doing business as R/M.
Accordingly, R/M ceased doing business as of February 1, 1990, although defendants did not file a
certificate of dissolution with the State of New Jersey. Rosenberg and Marguccio subsequently
acquired employment with Cherenson, as did two of the three other R/M employees. In addition to
R/M's office furniture and equipment, which had been levied upon by the Essex County Sheriff,
defendants also brought to Cherenson ten to twenty of R/M's accounts, some of which owed money to
R/M, R/M's client list, and R/M's telephone number (which was programmed to transfer all calls
made to R/M's South Orange place of business to Cherenson). Only defendants' bookkeeper, who was
away in Europe and who had not yet closed the corporation's books when R/M ceased doing business,
was left out of the move to Cherenson. R/M maintains no inventory.
Defendant Rosenberg's written employment agreement with Cherenson, signed on January 24, 1990,
contained the following paragraph which transferred all R/M accounts to Cherenson:
1. Employment. Employer hereby employs Employee to service and supervise advertising and public
relations accounts which shall include: (a) accounts with which Employee has dealt in the past in
his individual capacity or in his capacity as a principal, agent or employee of other firms (the
"Rosenberg Accounts"), a complete list of which is annexed hereto as Schedule "A". . . . Employee
represents and warrants to Employer that he is not subject to a restrictive covenant with any
prior employer or firm with which he has ever been affiliated and that he is free to deal with any
account with which he has dealt in the past. In addition to servicing and supervising the stated
accounts, Employee will assist Employer's management team to increase and build new business.
After hearing arguments from both parties, the trial Judge concluded that defendants had breached
their fiduciary duty to R/M and had transferred R/M's sole lucrative asset, R/M's accounts, to
[261 NJSuper Page 501]
The facts in this case show that Defendants, the sole shareholders, directors and officers, who
owed a duty to the Corporation, took all of the assets of the Corporation. They made no attempts
to wind up corporate affairs. While the Corporation was being sued they began negotiations to
secure employment elsewhere, and used the customers they intended to bring with them from R/M Inc.
as a bargaining tool to obtain employment. And not only did they take the customers, they took the
Corporation's employees and its office furniture and computers to their new employer.
In their capacities as directors, officers and shareholders of R/M Inc., Defendants owed a
fiduciary duty to the Corporation. This duty includes an obligation not to take action which would
be adverse to the Corporation's interests. In other words, an officer or director has a duty of
loyalty to the Corporation; this duty means that a director or officer may not use information he
has gained in his capacity as a director or officer, against the interests of the Corporation.
It is clear to this Court that the Defendants in this case blatantly breached this duty. As
directors and officers of R/M Inc. they were privy to all the details surrounding the
Corporation's customers; i.e., they knew who the customers were, they knew what type of services
the customers required, they knew the worth of that customer to the Corporation, the size of the
account. The Court considers it an absolute breach of their duty to the Corporation for the
Defendants to take all of this information, approach a competing advertising agency, and secure
employment with that other agency on the understanding that Defendants would bring R/M Inc.'s
customers with them. These acts were deliberately done; they were against the interests of R/M
Inc. They were done in bad faith and without regard to the duties owed to the Corporation.
The trial Judge also reached the Conclusion that R/M's customer lists were a corporate asset of
On appeal, plaintiff asserts solely that the trial court should have found Rosenberg and Marguccio
personally liable and should therefore have awarded plaintiff the sum certain due from the
judgment against R/M. Defendants respond by asserting that there were factual issues precluding
the entry of summary judgment, that the customer list was not a corporate asset, and that
defendants breached no duty to R/M, which was insolvent and out of business.
In their deposition testimony, defendants candidly admitted that they moved all of R/M's office
furniture, active accounts and four of R/M's five employees to Cherenson. All telephone calls were
automatically forwarded. All of this occurred before R/M's accountant closed the corporation's
books and before defendants filed a certificate of dissolution with the State of
[261 NJSuper Page 502]
New Jersey. With these transfers, R/M ceased to exist for practical purposes and announced to the
public that it had "merged" with the Cherenson Group. During all of these changes, plaintiff
possessed a judgment against R/M.
N.J.S.A. 25:2-25 defines certain transfers as fraudulent as a matter of law.
A transfer made or obligation incurred by a debtor is fraudulent as to a creditor, whether the
creditor's claim arose before or after the transfer was made or the obligation incurred, if the
debtor made the transfer or incurred the obligation:
a. With actual intent to hinder, delay, or defraud any creditor of the debtor. . . .
In order to determine fraudulent intent as a matter of law, trial Judges may give consideration
to, inter alia, any of the eleven factors enumerated in N.J.S.A. 25:2-26. In his grant of summary
judgment, the trial Judge identified six of eleven N.J.S.A. 25:2-26 factors as applicable to
defendants, and the Judge thoroughly applied the facts of the case to support each finding.
Specifically, the Judge ruled that consideration of the following factors determined fraudulent
intent in defendants' case:
a. The transfer or obligation was to an insider;
b. The debtor retained possession or control of the property transferred after the transfer;
e. The transfer was of substantially all the debtor's assets;
h. The value of the consideration received by the debtor was reasonably equivalent to the value of
the asset transferred or the amount of the obligation incurred;
i. The debtor was insolvent or became insolvent shortly after the transfer was made or the
obligation was incurred;
j. The transfer occurred shortly before or shortly after a substantial debt was incurred. . . .
[ N.J.S.A. 25:2-26].
Accordingly, defendants' transfer of assets to Cherenson was a fraudulent conveyance as a matter
of law. See United States
[261 NJSuper Page 503]
v. Mazzara, 530 F. Supp. 1380, 1383 (D.N.J.1982), aff'd 722 F.2d 733 (3d Cir.1983).
Defendants claim that because the trial Judge only found six of eleven suggested statutory factors
to determine fraudulent intent, there remain several issues of fact concerning defendants'
transfer of R/M's assets to Cherenson. This argument is without merit. N.J.S.A. 25:2-26 states
that "consideration may be given, among other factors," to the eleven enumerated issues.
Furthermore, defendants cannot create a material issue of fact merely by arguing the merits of the
trial Judge's citation and explanation of a statutory factor, when other such factors remain
In reaching his decision to grant summary judgment for plaintiff, the trial Judge also concluded
that R/M's advertising accounts were corporate assets. Defendant claims that this issue is one of
first impression and that the trial Judge erroneously concluded that such accounts were assets as
a matter of law. This court previously addressed a similar issue briefly in Hollister v. Fiedler,
22 N.J. Super. 439, 92 A.2d 52 (App.Div.1952), modified on other grounds, 17 N.J. 239, 111 A.2d 57
(1955). In Hollister, we decided that customer lists were a valuable asset of an insurance
In the conduct of an insurance business, aside from the ability of the salesman to obtain
customers to purchase insurance contracts, perhaps the most valuable asset is information as to
who may be in the market for insurance protection and when the most likely time would be to
solicit them. That pertinent information is obtained from the list of expirations or records or
renewal dates for existing insurance contracts. . . . In fact, the accountant testified "If you
took the expirations away from the business, you would have no business."
[ Id. 22 N.J. Super. at 445, 92 A.2d 52].
In a related area, New Jersey courts have previously approached the issue of whether customer
accounts are corporate property in cases dealing with an employee's duty of loyalty to the
employer not to act contrary to the employer's interest. See Chernow v. Reyes, 239 N.J. Super.
201, 206, 570
[261 NJSuper Page 504]
A.2d 1282 (App.Div.), certif. denied, 122 N.J. 184, 584 A.2d 245 (1990) (absent non-competition
covenant, employer's damages limited to those profits former employee earned by diverting
customers of employer while working for employer); Auxton Computer Enterprises, Inc. v. Parker,
174 N.J. Super. 418, 423, 416 A.2d 952 (App.Div.1980) (employee "may not solicit his employer's
customers for his own benefit before he has terminated his employment"). Where there is either a
post-employment restrictive covenant or where the customer lists are confidential and thus a trade
secret, customer lists may be protected even after employment is terminated. See United Board &
Carton Corp. v. Britting, 61 N.J. Super. 340, 160 A.2d 660 (App.Div.), certif. denied, 33 N.J.
326, 164 A.2d 379 (1960) (former employees restrained for two years from doing business with those
customers they courted while still in plaintiff's employ); Abalene Exterminating Co., Inc., v.
Oser, 125 N.J. Eq. 329, 333, 5 A.2d 738 (Ch.1939) (employee restrained from using customer list of
Where a company's business is to provide services, information about customers is a property right
of the company. Abalene Extermination Co., Inc., v. Oser, supra, 125 N.J. Eq. at 331, 5 A.2d 738.
This is proper because a service company must obtain its customers "at the cost of time, trouble
and expense in soliciting and obtaining them as customers. . . ." Ibid. Where a service company is
concerned, the names and addresses of its customers "are not open to and ascertainable by every
one; they are the private information and property" of the company. Id. at 332, 5 A.2d 738; but
cf. Haut v. Rossbach, 128 N.J. Eq. 77, 78, 15 A.2d 227 (Ch.1940), aff'd, 128 N.J. Eq. 478, 17 A.2d
165 (1941) (customers are not assets where company is a "manufacturer or wholesaler dealing with
jobbers or retail merchants").
The trial court thus properly ruled that the customers and accounts of R/M, an advertising agency,
were the corporation's assets. As the trial Judge correctly observed, "Whatever
[261 NJSuper Page 505]
life R/M Inc. had in it was snuffed out when Defendants took its customers."
Defendants offer no legal support for their claim that they owed no fiduciary duty to R/M, and
this court finds none. As the sole directors and officers of R/M, defendants not only owed a
fiduciary duty to R/M while it remained in existence, but they also owed a quasi-trust duty to
plaintiff, as R/M's creditor, when R/M became insolvent. Portage Insulated Pipe Co. v. Costanzo,
114 N.J. Super. 164, 166, 275 A.2d 452 (App.Div.1971) ("When a corporation becomes insolvent a
quasi-trust relationship arises between its officers and directors on the one hand and its
creditors on the other"); Matter of Stevens, 476 F. Supp. 147, 153 n. 5 (D.N.J.1979) (In this
quasi-trust relationship, officers "cannot prefer one creditor over another, and they have a
'special duty not to prefer themselves'"); cf. Francis v. United Jersey Bank, 87 N.J. 15, 36, 432
A.2d 814 (1981) ("While directors may owe a fiduciary duty to creditors also, that obligation
generally has not been recognized in the absence of insolvency").
Accordingly, the trial Judge did not misapply the law to the facts of this case in finding that
defendants owed R/M a fiduciary duty even though R/M was insolvent.
After thoroughly reviewing the facts of this case, the trial Judge issued the following ruling to
accompany his order of summary judgment:
The Court considers [it] an absolute breach of [defendants'] duty to the Corporation for the
Defendants to take [R/M's customer list], approach a competing advertising agency, and secure
employment with that other agency on the understanding that Defendants would bring R/M Inc.'s
customers with them. These acts were deliberately done; they were against the interests of R/M
Inc.; they were done in bad faith and without regard to the duties owed to the Corporation and
they breached the fiduciary duty.
I believe this is a classic example written in text books on when and why a corporate [veil]
should be pierced. The Defendants, individually, are liable only to the extent of the commissions
that monies earned from the accounts that they've taken over to the new corporation.
[261 NJSuper Page 506]
Absent fraud or inJustice, courts generally will not pierce the corporate veil. Lyon v. Barrett,
89 N.J. 294, 300, 445 A.2d 1153 (1982). New Jersey courts, however, will ignore a corporate
identity, pierce the corporate veil, and hold the corporate principals personally liable, where
they fraudulently transfer corporate property in the face of known legal action. State, Dept. of
Envtl. Protect. v. Ventron Corp., 94 N.J. 473, 500, 468 A.2d 150 (1983); Touch of Class Leasing v.
Mercedes-Benz Credit of Canada, Inc., 248 N.J. Super. 426, 441, 591 A.2d 661 (App.Div.), certif.
denied, 126 N.J. 390, 599 A.2d 166 (1991) (collecting relevant cases); John R. Steele &
Associates, Inc. v. Villante, 659 F. Supp. 157, 158 (D.N.J.1987). Imposing personal liability
satisfies the purpose of the doctrine of piercing the corporate veil, which "is to prevent an
independent corporation from being used to defeat the ends of Justice, to perpetrate fraud, to
accomplish a crime, or otherwise to evade the law. . . ." State, Dept. of Envtl. Protect. v.
Ventron Corp., 94 N.J. at 500, 468 A.2d 150 (citations omitted).
Whether we grant plaintiffs their remedy on the basis of a fraudulent conveyance or on the basis
of piercing the corporate veil as of the time the conveyance was made, defendants Rosenberg and
Marguccio are personally liable for the full amount of the assets they transferred to Cherenson.
This remedy is in addition to those provided by the Fraudulent Transfer Act, N.J.S.A. 25:2-29 and
30. But the principals are not, as suggested by plaintiff, liable for all of the corporate debts
of R/M. For example, if a corporation has $500,000 in debts and the corporate principals
improperly transfer a few thousand dollars worth of corporate property, representing the final
assets of the corporation, it would be highly unfair to charge the principals with the total
corporate indebtedness which may have arisen over many years of corporate existence when the
corporate form was scrupulously followed. The principals should be responsible only for the
effects of their actions. In this case, Rosenberg and Marguccio are liable solely for the fair
market value of the assets they transferred to Cherenson,
[261 NJSuper Page 507]
valued as of the date of transfer. This may or may not be equal to the full amount originally
claimed. It also may or may not be equal to the commissions generated from the transferred
accounts, which was the measure of damages chosen by the trial Judge.
Plaintiff has the burden of proof to demonstrate both defendants' liability and the amount of
damages chargeable to defendants. While the liability of R/M in the earlier law suit was clearly
demonstrated to be the amount of the open bills, now approximately $70,000, the maximum individual
responsibility of Rosenberg and Marguccio is measured by the value of the transferred assets.
Given the factual dispute concerning such value, summary judgment on this issue was mistakenly
The value of a particular account when transferred may be unrelated to the income later received.
The income received may be a factor in this proof, but it is not the sole measure of damages.
Post-transfer income may be generated solely because the account was developed or materially
changed through Cherenson's efforts. On the other hand it may be nothing more than a continuation
of the income previously earned on the account less the expenses necessary to develop the account
and discounted to the date of transfer. It also may be true that a particular account had
substantial value, but for some extraneous reason was abandoned or lost by Cherenson. A conflict
of interest, a clash of personalities or other bases could have caused a valuable account to have
generated no income to the transferee. Plaintiff may be able to show through expert testimony how
accounts transferred in the advertising industry are valued. Furthermore, the good will of the R/M
agency, including its telephone number, general customer lists, employee base and the like may
likewise have a value ascribed by suitable expert testimony. We reiterate, however, that the
measure of damages is not the gross or net
[261 NJSuper Page 508]
income from any particular account or accounts, but rather the sum of their fair market values as
of the date of transfer.
In short, we sustain the trial Judge's determination of both a fraudulent conveyance and a
piercing of the corporate veil, thus sustaining the liability judgments against the individual
defendants. The damages portion of the summary judgment, however, must be reversed and remanded to
the trial Judge for trial after a suitable period for discovery.*fn2
The liability judgment is affirmed; the portions of the final judgment relating to damages are
reversed, and the matter is remanded to the Law Division for further proceedings consistent with
*fn1 In January 1990, the Sheriff of Essex County levied upon all of the right, title and interest
of R/M at its office at 15 South Orange Avenue, South Orange, New Jersey. The Sheriff's levy
inventoried only a few pieces of office furniture, three typewriters and two computers.
*fn2 Due to the passage of time, plaintiff must be afforded a new opportunity to determine the
value of the transferred assets as of the transfer date. It may secure an expert after defendants
and Cherenson disclose all relevant data concerning the transferred accounts for a reasonable
period both before and after the transfer.